SD

Shuling Ding

Senior Director, Data Science at Tubi

Shuling Ding has a diverse and extensive work experience in data analysis and management. Starting in 2007 as a Supply Chain Analyst Intern at 3M, Ding then moved on to work as a Pricing Scientist at PROS Revenue Management from 2008 to 2010. In this role, Ding built mathematical models and analyzed large datasets using SQL scripts. Next, Ding worked as a Senior Operations Research Analyst at MAXIMUS, where they optimized business processes and built forecasting and simulation models.

Following that, Ding joined Hotwire as a Senior Revenue Management Analyst, identifying pricing opportunities and designing pricing strategies using data mining techniques. Ding later became the Manager of Analytics/Pricing Optimization, where they led cross-functional analytical initiatives and designed pricing A/B tests. Ding also served as the Manager of Marketing Analytics, driving mobile marketing strategy and forecasting marketing programs.

In 2015, Ding joined Chegg Inc. as a Sr. Data Scientist, developing customer lifetime value models and utilizing predictive modeling to guide decision-making in various aspects of the business, product, and marketing domains. Ding then transitioned to Tubi, initially working as a Senior Data Scientist and eventually moving up to hold the positions of Manager and Director of Data Science.

Shuling Ding holds a Master of Science degree in Operations Research from The University of Texas at Austin. Shuling also has a Master's degree in Industrial system control from Tsinghua University. Additionally, Shuling has obtained several certifications including Certified Professional Coach (CPC) and Energy Leadership™ Index Master Practitioner (ELI-MP) from iPEC Coaching. Shuling is also a certified Yoga Teacher from Yoga To The People.

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Timeline

  • Senior Director, Data Science

    July 1, 2023 - present

  • Director Data Science

    September, 2020

  • Manager Data Science

    November, 2018

  • Senior Data Scientist

    August, 2017