Janie Espinoza

Janie Espinoza has worked in a variety of roles since 2014. Janie began their career as Secretary and Graphics Creator for the Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL). In this role, they mentored and led a student on how to perform secretary time management and receptionist tasks, analyzed data of 5000 students on Excel worksheets for upcoming business competitions, and created graphics promoting charity events. Janie also served as Data Analyst for the organization. In 2015, they took on the role of Secretary for SCIENCE NATIONAL HONOR SOCIETY INC, where they managed national science competition events, coordinated and managed recycling events, and marketed the club towards new students. In 2018, Janie Espinoza worked as a Market Researcher for Florida International University - College of Business and as a Marketing And Public Relations Assistant for City of Homestead, where they generated 15,000+ views on Facebook promoting national parks campaign, constructed press releases for community events, and designed content on city events and community resources. In 2019, they worked as a Marketing Consultant for StartUP FIU Food, sharpening social media presence by 50%, drafting social media posts, logo, packaging, and posting schedule, and formulizing social media strategies that elevated social media growth by 30%. In 2020, Janie Espinoza worked as a Digital Analyst for multiplica.US, where they utilized data analysis tools, collaborated with UX designers, developers and account managers to execute experiences, curated conversion rate optimization webinars, created conversion rate optimization content creation for social media, and implemented email marketing strategy for CRO. In 2021, they worked as a Conversion Rate Optimization Strategist for Making Science. Currently, Janie Espinoza is a Senior CRO Strategist for Tuff.

Janie Espinoza has a comprehensive education history. In 2016, they began their Bachelor's of Business Administration in Marketing at Florida International University - College of Business, which they completed in 2019. In 2019, they also earned a Certificate in Social Media and E-Marketing Analytics from the same college. Additionally, they earned a Certificate in Retail Marketing from the same college. Janie has also obtained various certifications, including Dynamic Yield Personalization Expert from Dynamic Yield in 2022, Google Optimize from Udemy in 2022, Display and Video 360 from Google in 2021, Contentsquare Certification from Contentsquare in 2021, Platform Foundations from Monetate in 2020, Google Analytics Essential Training from LinkedIn in 2020, SEO Foundations from LinkedIn in 2020, Advanced Google Analytics from Google in 2019, Google Search Network from Google in 2019, Facebook Ads and Instagram Ads from Facebook in 2019, Inbound and Sales Software from HubSpot Academy in 2019, Google AdWords Fundamentals from Google in 2018, Email Marketing from HubSpot in 2020, Inbound Marketing from HubSpot Academy in 2019, and Microsoft PowerPoint 2013 and Microsoft Word 2013 Certification from Microsoft Office.