Danielle Sheerin

Danielle Sheerin is a seasoned professional in customer experience design and implementation, currently serving as the Customer Experience Design and Implementation Manager at TUI since November 2022. Previously, Danielle held positions at Virgin Atlantic as Customer Journey Manager focused on loyalty products and at Avios as Proposition Lead, where responsibilities included overseeing loyalty proposition design to enhance customer experiences and drive positive business outcomes. With expertise gained as an Expert Practitioner at HiveMind Network and Director & Consultant at BrightCultures, Danielle has a strong track record in developing effective customer engagement strategies. Early career experience includes roles at NixonMcInnes, where Danielle embedded social media strategies and led projects across various sectors, and at IHS Energy as a Product Manager. Danielle holds a degree in Humanities with a concentration in Philosophy from the University of Brighton.