Marina Pessoa de Queiroz

Marina Pessoa de Queiroz is the Head of Growth Marketing at Tupi, specializing in innovative solutions for the electric vehicle ecosystem since January 2024. Previously, Marina served as Campaign Analytics and CRO Manager at Daki, where responsibilities included optimizing the app's conversion funnel and restructuring the Onsite Team. In a prior role as Growth CRM Senior Manager at Daki, Marina achieved significant revenue increases through various strategic initiatives. Marina's experience also includes a position as Digital CRM Manager at banco BV, where user acquisition metrics were dramatically improved, and prior roles at AMARO and enjoei focused on growth, retention, and customer relationship management. Additionally, a background in consulting highlights work with Instituto Patrícia Galvão to enhance women’s political rights in Brazil. Marina holds multiple degrees in Marketing and Business Administration from esteemed institutions.