Begüm Saraçoğlu is a seasoned professional in customer experience and digital transformation, currently serving as Mobile Experience Group Manager at Turk Telekom since April 2021, where responsibilities include improving end-to-end customer experience and implementing customer strategies. Previously, Begüm held various roles at Turkcell, focusing on digital experience and product management, and at KoçSistem, overseeing loyalty programs. Early career experience includes positions at Ketchup Loyalty Marketing Agency, Vodafone, UMT AG, and Denizbank, contributing to loyalty program development and business process optimization. Educational qualifications include two MBA degrees from Koç University and Florida State University, along with degrees in Computer Engineering and Industrial Engineering from Istanbul University.