Sema Serap Uğur

Sema Serap Uğur is a Group Performance Executive at Turkcell, where responsibilities include managing the messaging app BIP's customer strategy and experience metrics, as well as analyzing customer data to enhance user journeys. Additionally, Sema serves as a Lecturer at Medipol Üniversitesi and is a member of the Department Advisory Board at Haliç Üniversitesi. Past roles include Customer Analytics Specialist at Türk Telekom, focusing on customer segmentation and data-driven decision-making, and Business Analyst at Kuveyt Turk Participation Bank. Sema holds a Master's degree in Industrial Engineering and is currently pursuing a PhD in Management Engineering at Istanbul Technical University.