Erin Williams

Erin Williams is an experienced professional in sales and marketing strategy, currently serving as the Director of GTM Strategy & Planning at Turning Point Brands, Inc. since January 2023. Erin has a strong background in developing and executing Go-to-Market strategies, enhancing brand presence, and driving revenue growth through collaboration with cross-functional teams. Prior roles include National Sales Director, where leadership of the Field Sales team for the Western U.S. was achieved, and National Account Manager III, focusing on key account management and revenue growth. Erin's previous experience at Juul Labs, MKTG, Altria, and BFG Agency highlights a consistent track record of exceeding performance targets, managing teams, and implementing strategic initiatives across various markets.