Matthew Friend

Matthew Friend is a seasoned sales professional with extensive experience in managing national accounts and driving sales growth across various organizations. Currently serving as the National Key Accounts Manager at Turning Point Brands, Inc. since November 2023, Matthew has previously held significant roles such as National Accounts Manager at National Tobacco Co., L.P. since March 2014, where responsibilities included managing a $15 million book of business with major national retailers. Matthew's career also includes leadership positions at Imperial Trading Company and Community Coffee Company, focusing on sales management, strategic planning, and account development. With a Bachelor of Arts in Education from the University of Florida, Matthew exhibits a strong background in sales analysis, team management, and operational execution across multiple states.