Amy Lee is a seasoned professional in media rights and business development, currently serving as the Head of Sports Rights at TV 2 DANMARK since October 2022. Previously, Amy founded snavie and Meraki Consultancy ApS, where responsibilities included creating B2B data solutions and consulting on media rights strategies for major organizations like ONE Championship and Content Arena. Amy's extensive experience includes leadership roles at World Rugby, the NBA, and Sportradar, where strategic planning, media rights management, and stakeholder engagement were key functions. With an educational background that includes an MBA in Football Industries from the University of Liverpool and a BSc from the University of Toronto, Amy combines a robust understanding of chemistry and Japanese studies with a comprehensive grasp of sports media and business development.
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