Yasmine "Mimi" Feteiha

Growth Marketing Manager at Twigeo

Yasmine "Mimi" Feteiha has a diverse range of work experience, starting with their role as a Marketing Communications Intern at Blue Plate Media Services in 2019. There, they conducted extensive market research on children's social media habits and improved influencer relations.

In 2020, they served as a Social Media Intern at Nap Bar, where they spearheaded a rebranding of their social media platforms, created a detailed buyer persona, and significantly increased organic content impressions and engagement.

From 2021 to 2022, Yasmine worked as a Social Media Specialist at ETF Managers Group (ETFMG), managing the company's organic social media channels and collaborating on paid digital campaigns. During their time there, they achieved remarkable growth by increasing organic clicks and website sessions.

Currently, Yasmine is working as a Junior Growth Marketing Manager at Twigeo, where they are responsible for creating media plans and optimizing campaigns on various channels such as Paid Search, Apple Search Ads, Meta, Twitter, Pinterest, and TikTok. Yasmine "Mimi" also collaborates with marketing designers to produce data-driven creatives and identifies trends and opportunities to add business value.

Yasmine's work experience demonstrates their proficiency in growth marketing, social media management, rebranding, market research, and influencer relations.

Yasmine "Mimi" Feteiha completed their Bachelor of Arts in Communication with a focus on Media Production from Villanova University, where they studied from 2017 to 2021. Prior to that, from 2015 to 2016, they attended King's Academy, but the provided information does not specify a degree name. Additionally, Feteiha holds several certifications, including the Google Ads Apps Certification obtained in February 2023, Social Media Certified from HubSpot Academy obtained in August 2021, Google Ads Search Certification obtained in July 2022, SEO Certified from HubSpot Academy obtained in May 2022, and HubSpot Marketing Software Certified obtained in August 2021.

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