Iain Amos

Iain Amos currently serves as the Strategy & Insight Partner for the UK & Ireland at Twinings, following a progressive career in consumer insights and strategy roles at major companies. Previous positions include Senior Insights Manager at Twinings, Consumer Insights Manager for WESA Nutrition at PepsiCo, and various leadership roles at Wrigley, where Iain specialized in shopper insights and category growth strategies. Early career experiences include roles at Tetley and TNS, providing a solid foundation in customer marketing and client management. Iain holds a Master of Arts in Military History from the University of Leeds.