Kaitlyn Baklarz, MBA

National Account Manager, Alternate Channels at Twinings USA

Kaitlyn Baklarz, MBA has a diverse work experience in various industries. Kaitlyn started their career in 2010 as an Events/Production Assistant/Stagehand at Live Nation Entertainment, where they gained extensive experience in event management and production. In 2017, they worked as a Marketing Events Assistant at Fragomen, where they assisted in organizing marketing events.

In the same year, Baklarz worked as a Tea Sales, Marketing, and Production Intern at Kyoto Obubu Tea Farms, where they gained exposure to tea sales and marketing. Kaitlyn then transitioned to DAVIDsTEA as an Event Marketing Specialist - New England, where they developed strategies to enhance brand awareness and drove traffic to DAVIDsTEA stores through events and brand partnerships. Kaitlyn also managed event planning, execution, and tracked performance.

Baklarz continued to expand their marketing experience at Nylabone, where they worked as a Product Marketing Coordinator. Kaitlyn'sresponsibilities included supporting product development needs, organizing and maintaining product data, and coordinating with the creative team for marketing materials. Kaitlyn also conducted market research, competitive analysis, and assisted in promotional activities.

Currently, Baklarz is with Twinings North America as a National Account Manager for Alternate Channels. Kaitlyn has held various roles within the company, including Territory Manager for Food Service/Grocery, and Business Development Representative.

Kaitlyn Baklarz holds a Master of Business Administration (MBA) degree in Business Administration from Monmouth University, which they obtained from 2014 to 2015. Prior to that, they completed their Bachelor of Science in Business Administration with a dual concentration in Management and Decision Sciences and International Business from Monmouth University, from 2010 to 2014. Additionally, they studied abroad at Regent's University London in 2011. Kaitlyn also has additional certifications including Certified Associate in Project Management (CAPM) from the Project Management Institute and Certified Tea Specialist from the World Tea Expo. The exact dates of obtaining these certifications are not provided.

Links

Previous companies

DAVIDsTEA logo

Timeline

  • National Account Manager, Alternate Channels

    September, 2022 - present

  • Territory Manager, Food Service/Grocery

    June, 2020

  • Business Development Representative

    June, 2018

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