Matthew Kershaw

Matthew Kershaw is a Junior AI Innovation Manager and AI Content Coordinator at Twinkl Educational Publishing since July 2021, where significant contributions include maximizing content production efficiency through AI tools and training staff in best practices for AI content generation. Previous roles at Twinkl include ESL Content Writer and Editor, Digital Copywriter, and Teacher Support Advisor, showcasing a robust background in educational resource creation and digital marketing. Matthew also worked as a Freelance Copywriter for Plum Guide, crafting marketing copy for holiday home listings. With a rich teaching history spanning various institutions including the British Council, E2 Sisa Foreign Language Institute, and Shane English School Japan, Matthew holds a Master of Arts in Applied Linguistics from the University of Birmingham, alongside a Bachelor's degree in American and English Literature from the University of East Anglia.