Nico Brooks is the Principal at Two Octobers, where a human-centered approach to data-driven marketing is emphasized, combining execution with coaching to achieve exceptional results. Previously, Nico served as an Affiliate Professor at the University of Denver's Daniels College of Business, teaching search engine marketing and digital analytics. Experience includes roles at Local Matters, Inc. as VP Advertising Services and VP, Search Engine Marketing, focusing on driving traffic and user engagement for local media publishers, and at Atlas/Microsoft as Director of Search Strategy, overseeing product strategy for search technologies. Early career positions involved leadership in R&D and software development at eonBusiness. Nico holds a BA in Mathematics from Earlham College.