Tessa Norton Bicard

Tessa Norton Bicard has over seven years of experience in marketing, with a focus on digital marketing for fast-growing startups. Tessa is currently the Head of Operations, US at Typology, a direct-to-consumer provider of personalized skincare products. Prior to their current role, Tessa served as the Vice President Marketing at Trifecta, Inc., where they were responsible for the company's Creative, Content, and Performance marketing teams.

Tessa has a keen understanding of the direct-to-consumer, digital, and startup landscape and is well-versed in competitor analysis. Tessa is also skilled in multi-touch attribution reporting and analysis. As a part of the executive leadership team at Trifecta, Tessa was responsible for improving company productivity, culture, and collaboration across all departments. Under their leadership, the marketing team successfully executed various campaigns that increased traffic, lead generation, conversions, and retention.

Before joining Trifecta, Tessa worked as a Senior Marketing Consultant at WindFarm Marketing. During their three years at the company, they helped clients with strategy development, brand positioning, market research, and lead generation. Tessa holds a Bachelor's degree in Marketing from the University of Massachusetts Amherst.

Tessa Norton Bicard has a Superieur II degree in Langues et Civilisations Françaises from Université Paris-Sorbonne, a Bachelor of Arts (B.A.) in Romance Languages, Literatures, and Linguistics from Point Loma Nazarene University, and a Master's degree in Business Communications Marketing and Management from ISIFA PLUS VALUES CFA. Tessa also has certification from the MIT Sloan School of Management in Digital Marketing Analytics, from the (ISSA) International Sports Sciences Association as a Certified Personal Fitness Trainer - Health Fitness Instructor (CPFT-), from HubSpot Academy in Inbound Marketing Certification and Inbound Certification, and from Blueprint in Facebook Core Competencies.

Tessa Norton Bicard reports to Ning Li, Founder. Tessa Norton Bicard works with Ludovic Silva - Global Head of Acquisition & Growth, Lambert Caullet - Head of Finance, and Pierre Bascoul - Head of Digital & Innovation.