Adi Segev Elimelech

Adi Segev Elimelech has a diverse work experience spanning multiple industries and roles. Currently, Adi is employed as the Partner Marketing Director at TytoCare since January 2023. Before this, Adi worked at Strauss Group, where they held various positions. From November 2020 to December 2022, Adi served as the Plant Based Marketing Manager, overseeing brands like Alpro, SOOM, Lurpak, and Arla. Prior to that, from December 2018 to October 2020, Adi worked as a Brand Manager, responsible for managing growth engine brands and working with international partners. Adi's earliest role at Strauss Group was as a Category Manager for Yotvata Dairy, where they managed sales and retail marketing projects from July 2015 to December 2018.

Before joining Strauss Group, Adi worked at the Ministry of Foreign Affairs of Israel as a Project Finance Manager from August 2011 to December 2014. During this time, they managed the finances of the embassy in Beijing and handled official visits to China. Adi also had a short stint as an External Consultant at Haier Strauss Water, where they executed marketing strategies and introduced products to the local market in China from March 2013 to July 2013.

Earlier in their career, Adi worked as a Trade and Sales Analyst at Strauss Group Inc., providing support in implementing business policies, conducting business analysis, and managing retail sales plans. Adi also gained experience in business consulting at Modular, where they analyzed business data, created business plans, and handled financial reports from 2009 to 2010. Adi's early work experience includes a role in business consulting at Mati Jerusalem - Business Development Center from October 2007 to June 2008.

Overall, Adi Segev Elimelech has a diverse and extensive background in marketing, sales, finance, and business consulting, with experience in both local and international settings.

Adi Segev Elimelech obtained a Bachelor of Arts degree in Business Management and Communication from The Hebrew University of Jerusalem from 2005 to 2008. Later, from 2011 to 2014, Adi pursued an MBA degree specializing in Business, Management, Marketing, and Entrepreneurship from The Open University of Israel. Additionally, Adi also attended The Bridge School Chinese language school in 2011 to enhance proficiency in Chinese (Mandarin).