Chris Shelton

Chris Shelton serves as the Director of Global CRM Strategy at Ubisoft since March 2021, where responsibilities include optimizing player engagement and monetization through CRM channels. Prior to Ubisoft, Chris held the position of Director of Dell.com & Search Analytics at Dell from October 2017 to October 2020, leading a global team in enhancing digital analytics and site performance. Experience also includes roles as Head of Sales and Marketing at Virtuix, Vice President of Marketing and Business Development at Iron Gaming, and Head of SMB Enterprise Sales and Partner for APAC at Google, achieving significant revenue growth. Chris's career began at Dell, where roles included Director of Social Media and Marketing Innovation. Chris Shelton holds an MBA in Marketing from Texas McCombs School of Business and a Bachelor of Science in Business Administration and Accounting from Washington and Lee University.