Liat Arad

Liat Arad serves as the VP of Marketing at UBQ Materials since August 2019. Prior to this role, Liat co-founded and acted as CEO of Rimon Design House LLC from October 2012 to August 2019, where a curated portfolio of independent brands was managed, leading to significant B2B partnerships and annual revenues. Experience also includes a role as a Professional Service Consultant at Tracx, focusing on social media management, and as a Strategic Planner at Publicis, conducting market research and developing campaigns for global brands. Liat holds an MBA in Global Innovation and Entrepreneurship from Reichman University and a Bachelor's degree in Business/Corporate Communications from The University of Texas at Austin, along with additional international study experiences.