Ellen Nicolaes

Brand Manager Private Label at Udea BV

Ellen Nicolaes is an accomplished marketing professional with extensive experience in brand management and campaign marketing. Currently serving as Brand Manager Private Label at Udea BV since May 2023, Ellen has held various significant roles including Campagne Marketeer a.i. at Xenos, Brandmanager Trade Marketing at de Smaakspecialist, and Store Manager at Peppernuts Holland. Prior experience includes a position as Instore & Campaign marketeer at La Place Restaurants, where Ellen orchestrated seasonal campaigns to enhance brand experience. Ellen's background features a focused stint at Mondelēz International as Shopper Activation Manager, driving marketing activations for major brands. With an educational foundation comprising a Post HBO in Online & Digital Marketing, and Master's and Bachelor's degrees in Marketing and Management from Tilburg University, Ellen brings a robust skill set in creating impactful marketing strategies and customer experiences.

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