Syafika Syahiza Mohd Saleh

Syafika Syahiza Mohd Saleh is a seasoned professional with extensive experience in media, public relations, and business development. Currently serving at UEM Edgenta Berhad since November 2021, Syafika specializes in corporate branding and social media, effectively managing branding strategies for five core businesses and enhancing brand awareness on a regional and international scale. Prior to this role, Syafika held positions at Edgenta UEMS Sdn Bhd and Digital Durian, where responsibilities included identifying new business opportunities, developing sales strategies, and expanding business operations. In earlier roles at True Yoga, Syafika managed membership reports and databases. Syafika holds a Bachelor of Human Sciences in English Language and Literature from the International Islamic University Malaysia.