Jennifer Sassen

Jennifer Sassen has extensive work experience in marketing and leadership roles. Jennifer is currently the Vice President of Marketing, Americas at UiPath, where they lead the design, execution, and optimization of an integrated annual demand gen plan. Prior to this, Jennifer served as the Vice President of Global Customer Marketing at CrowdStrike, where they led the Americas regional marketing team and built a global customer marketing strategy and team. Jennifer also worked as the Global Head of Commercial Marketing at HP, the Global Vice President of Marketing at Mitek Systems, and the SVP of Marketing at Sage. Jennifer has a strong background in driving go-to-market strategies, developing integrated global campaigns, and managing teams of marketing professionals. Before joining the technology industry, they held marketing roles at Sony Electronics, FedEx, J.P. Morgan, PNE Group, and IBM. Jennifer brings a wealth of experience and expertise to their current position at UiPath.

Jennifer Sassen holds a Master of Business Administration (M.B.A.) degree in International Marketing from American University - Kogod School of Business, which they obtained from 1992 to 1994. Jennifer also completed a Bachelor of Science degree in Business Management - Finance from the University of Florida from 1986 to 1990. In addition, Jennifer participated in a Study Abroad Program in International Business at Université Paris-Sorbonne in 1989 and 1990. Lastly, they attended Sony's Advanced Global Leadership Program at UCLA Anderson School of Management in 2010.