James Gregson

James Gregson is an accomplished marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as Head of Performance Marketing at UK TOTE GROUP since October 2018, James previously held key positions including Customer Success Manager at R.O.EYE Limited and Managing Director at WeDisrupt. At Betfred, from May 2014 to January 2018, James was responsible for budgetary control and P&L accountability for new customer acquisition media channels, successfully leading the Digital Marketing team to achieve year-over-year growth in the online and mobile customer base. James co-founded Pacem and served as its Managing Director from June 2013 to June 2014. Educationally, James earned a First Class BA (Hons) in Marketing and Public Relations from the University of Chester between 2011 and 2014.