Adam Ward

Adam Ward is an accomplished professional with a solid background in business strategy and analytics. Currently serving as the Director of Business Strategy & Measurement at Ulta Beauty since June 2025, Adam previously held various roles at 84.51˚ from July 2012 to June 2025, including Product Director for Personalization & Loyalty, Director of Marketing Analytics & Insights, and Product Director for Measurement within Kroger Precision Marketing. Adam has extensive experience analyzing marketing performance, having worked with large datasets and developing quantitative models to optimize ROI for clients in non-CPG sectors. Adam's career began in financial analysis, with positions at BMO Harris Bank and Rocket Fuel Inc. Adam holds an MS in Applied Economics and Finance from Marquette University and a BA in Mathematics and Economics from Asbury University.