Alyson Soderberg

Alyson Soderberg is an accomplished digital marketing professional currently serving as Sr. Director of UB Media at Ulta Beauty since October 2022. Prior to this role, Soderberg held the position of Sr. Director of Retail Media at Epsilon and served as Director of CVS Media Exchange at CVS Health. Soderberg's extensive experience at Target includes roles as Digital Marketing Director for Roundel, Sr. Marketing Manager for Target Media Network, and Category Manager for Digital Vendor Marketing. Earlier career highlights include positions at Best Buy, where Soderberg was Media Sales Manager for Best Buy Media Network and Account Executive. Soderberg holds a Bachelor of Science degree in Mass Communication/Media Studies from St. Cloud State University.