Erika Madriñan

Erika Madriñan has extensive work experience in marketing and sales roles. Erika is currently working at Ultimate as the Head of Partner Marketing, where they oversee partner marketing strategies. Prior to this, Erika worked as a Partner Marketing Manager at Ultimate, where they developed and executed marketing initiatives to support partner growth.

Before joining Ultimate, Erika served as the COO & Co-Founder of Near Creative, a creative agency. In this role, they played a crucial role in managing operations and contributed to the company's overall success.

Erika also held the position of Partner Marketing Manager at GetYourGuide, where they implemented partner marketing campaigns to drive customer acquisition and retention.

Additionally, Erika gained valuable experience as the Sales and Marketing Head at RTL - Research & Tech Lab. Erika was responsible for positioning RTL as an industry leader through content strategy and engagement with clients. Erika also spearheaded marketing campaigns across various channels and managed the company's sales strategy and revenue channels.

Erika's earlier experience includes working as the Head of Marketing at Rocket Internet GmbH, Lamudi Philippines, where they developed and executed comprehensive marketing campaigns. Erika also implemented SEO strategies and oversaw the creation of marketing content.

Erika began their career at IBM Philippines, Inc. as a Demand Program Specialist in Marketing and Communications. In this role, they were responsible for planning and executing marketing campaigns, selecting the most effective marketing routes, managing budgets, and achieving program objectives.

Overall, Erika Madriñan has a strong background in marketing, sales, and partner management, with experience in various industries and a track record of success in driving business growth.

Erika Madriñan obtained their Bachelor of Science degree with a major in Marketing Management from Assumption College, San Lorenzo from 2007 to 2011.