Paulo Ricardo Araújo da Silva

UX Lead at Umbler

Paulo Ricardo Araújo da Silva has a long and varied work experience. Paulo Ricardo began their career in 1997 as a Diretor de Arte at Farol Propaganda and then moved to ALAP - Associação Latino-Americana de Agências de Publicidade as a Webdesigner. In 2001, they became an Assistente de Arte at Upper Comunicação Global, where they created advertising pieces for clients such as DAER-RS, AM/PM, Claro, and Ultragas. From 2002 to 2007, they worked as a Designer at Sicredi and Develop IT Solutions, where they were responsible for the coordination of graphic interface projects. From 2009 to 2017, they were a Designer at G1 Branding and a Líder da equipe de Web Designers - Ux Designer at e21 Agência de Multicomunicação. Since 2020, they have been a UX Lead at Umbler.

Paulo Ricardo Araújo da Silva began their educational journey in 1995 at Irmã Pedro, where they obtained their 2º in Publicidade e Propaganda in 1996. Paulo Ricardo then attended Universidade Feevale from 2002 to 2008, where they obtained their 3 in Digital Design. Finally, they attended UniRitter from 2022 to 2023, where they obtained their Bachelor of Technology in Gestão Da Inovação E Empreendedorismo Digital. Additionally, Paulo has obtained two certifications, Product Research from Mergo User Experience in 2021 and a Workshop: Design, prototipagem e teste de usabilidade com Adobe XD from UXCONFBR in 2018.

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