Umico
Irina Rusak is currently the Product Owner of the Retention & Engagement team at Umico, focused on enhancing buyer retention and engagement strategies within the marketplace. Prior to this role, Irina served as the Head of CRM for Umico Bonus, overseeing customer onboarding, activation, and retention efforts, while managing the setup of the Bloomreach (Exponea) CDP platform and executing targeted communication strategies. Irina's experience includes a significant tenure at MTBank, where responsibilities included leading remote product promotion and customer analytics. Irina holds a diploma in Big Data Analytics from GeekBrains and a degree in Engineering from the Belarusian State University of Informatics and Radioelectronics.
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Umico
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Umico is a super application that combines an online store, a universal electronic bonus card. You can buy products directly in the app with delivery to your door, receive cashback for purchases in the largest companies of Azerbaijan, and manage your income and expenses. Umico Market is the first mobile marketplace in Azerbaijan. Thousands of items in household appliances, electronics, cosmetics, perfumes, and personal care products are waiting for you. The range of products is constantly growing and expanding. Pay for your order with a bank card online or in cash or a bank card upon delivery. Choose delivery to your door or the nearest pick-up point. Check your order status in the app at any time. Umico Bonus is a universal electronic bonus card. With its help, you can receive cashback with Umico bonuses in the largest companies in Azerbaijan. There are supermarket chains and major stores, restaurants, cafes, beauty salons, fitness clubs, gas stations, authorized service centers, and much more among them. In Umico Bonus, you receive cashback not only from partner companies but also directly from producers. In partner stores, and outside the partner network. Umico Bonus has a convenient directory of partner companies with addresses on the map, phone numbers and opening hours, a barcode scanner to quickly find items with cashback, purchase history with cashback, the ability to add your bank card to the Masterpass electronic wallet. To get a cashback, you just need to register in the Umico app using your mobile phone number, and then show your bonus card when you shop at Umico partner's stores. 1 bonus = 1 AZN. Umico is a world of comfort and benefit.