The Marketing and Brand Management team at U Mobile is responsible for crafting and executing marketing strategies that resonate with the company's target audience, driving brand awareness, and fostering customer engagement. This involves managing multi-channel marketing campaigns, developing brand positioning, enhancing customer experiences, and analyzing market trends to stay ahead of industry shifts. The team ensures that U Mobile's innovative products and services reach and appeal to the intended market segments, contributing to the growth and brand loyalty of the youngest telco in Malaysia.