Lara Erian

Lara Erian is a seasoned media professional currently serving as Media Director at UM Worldwide since March 2020, where leadership encompasses two key units with a team of ten, managing over twelve clients including notable brands such as McDonald’s and Spotify. Lara's expertise involves leading media strategy presentations, maintaining client relationships, and negotiating annual deals while coordinating between regional teams to optimize media strategies. Prior roles include Associate Media Director at Starcom, where Lara supervised multiple accounts and trained media executives, and Media Manager at Spark Foundry, handling high-profile clients and developing comprehensive media plans. Lara holds a Bachelor's Degree in Advertising from Modern Sciences and Arts University, completed in 2012.