Yasmin Ebrahimi

Director, Product Marketing at Unbounce

Yasmin Ebrahimi's work experience includes:

- Director of Growth Marketing, Campaign, and Customer Marketing at Unbounce since August 2022. Responsibilities include leading growth marketing initiatives and developing comprehensive roadmaps for product and feature launches.

- Senior Marketing Manager, GTM at Unbounce from March 2022 to August 2022. Successfully led go-to-market strategies and collaborated with Product Marketing to define impactful positioning and messaging.

- Marketing Manager, GTM at Unbounce from March 2021 to February 2022.

- Marketing Director at VRAI from October 2020 to March 2021. Developed and implemented strategic marketing initiatives, optimized customer acquisition and retention, and raised brand awareness.

- Senior Digital Marketing Manager at VRAI from October 2019 to September 2020.

- Digital Marketing Manager at Diamond Foundry from May 2018 to April 2020. Spearheaded integrated digital marketing campaigns that resulted in a 3X increase in e-commerce revenue.

- Full-Stack Marketing Manager at Sidebuy from March 2015 to May 2018. Led user acquisition, content marketing, and account management initiatives, generating leads and driving conversions.

- B2B Marketing and Client Success Manager at Lazymeal from June 2013 to February 2015. Consulted clients, built personalized onboarding plans, and relayed client feedback to drive product improvements.

- Social Media and Marketing Coordinator at Vancouver Fashion Week from April 2012 to October 2013.

Yasmin Ebrahimi obtained a Bachelor's Degree in Bachelor of Business Administration with a focus in Marketing from Capilano University from 2009 to 2013. Yasmin has also earned additional certifications in Product Led Growth (PLG), Retention and Engagement, Foundations of Digital Marketing and E-commerce from Google, as well as Google Analytics Individual Qualification, Content Marketing, and Inbound Marketing Certificate from HubSpot.

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