Adrian Punderson

Adrian Punderson has extensive experience in brand protection and intellectual property enforcement, currently serving as the Head of Global Brand Protection at Under Armour since November 2024. Prior to this role, Adrian founded AP Consulting, specializing in IP enforcement consulting and investigation management from February 2023 to October 2024. Notable previous positions include Vice President of Brand Protection at JUUL Labs, Managing Director of the Global IP Protection Practice at PricewaterhouseCoopers, and multiple leadership roles at Apple, including Intellectual Property Enforcement, Investigations - America. Adrian also held significant positions at Oakley Inc., the Recording Industry Association of America, Ed Hardy, and Ashworth Inc., cumulatively enhancing expertise in global brand protection and security strategies.