Christiana Dimattesa Houser

Christiana DiMattesa Houser is an accomplished marketing leader with extensive experience in direct-to-consumer (DTC) strategies and brand engagement across multiple retail environments. Currently serving as Senior Director Marketing for DTC Omnichannel at Under Armour since August 2014, Christiana has effectively elevated the DTC marketing function, focusing on long-term brand objectives and establishing a global Center of Excellence model. Previous roles include Director of Marketing for DTC Retail and Experiential, and Director of DTC Retail Marketing, overseeing customer journey strategies and driving brand consistency across North America. Christiana's earlier experience includes significant marketing roles at ANN INC. and Foot Locker, where notable achievements encompassed managing large-scale marketing productions and enhancing in-store consumer experiences. Involved in advisory capacities with organizations such as the ICX Association and GlobalShop, Christiana is a recognized figure in retail marketing and customer experience. Christiana holds a Bachelor of Arts degree in Speech Communication and Rhetorical Studies from Hofstra University.