Jenna Hennessey

Jenna Hennessey is a seasoned marketing professional with extensive experience in retention and direct marketing. Currently serving as Senior Manager of Retention Marketing at Under Armour since 2021, Jenna previously held the position of Senior Program Manager for Direct Marketing at REI from 2017 to 2020, where effective go-to-market strategies for various channels were implemented, leading to the delivery of over 1 billion promotional emails annually. Prior to that, Jenna managed Direct-to-Consumer Marketing at Spanx from 2011 to 2017, overseeing strategies across multiple touchpoints, and earlier participated in Domino's Marketing Leadership Development Rotational Program from 2009 to 2011. Jenna earned a Bachelor’s Degree in Business Administration with a focus on Marketing from the University of Michigan's Stephen M. Ross School of Business.