Kristoffer Cook

Kristoffer Cook is a seasoned professional in product management and marketing, currently serving as the Product Line Manager for Football Cleats & Accessories and the Global Product Line Manager for Curry & Basketball Footwear at Under Armour since November 2010. Kristoffer has extensive experience in driving the product creation process, leading cross-functional teams, translating athlete insights into footwear briefs, and developing marketing strategies that enhance brand strength. Previous roles include managing athlete services in footwear, conducting market research at SAP, and marketing for both Penn State Intercollegiate Athletics and the Philadelphia 76ers. Kristoffer holds a Bachelor of Science in Marketing with a minor in Economics and a concentration in Sports Business from Penn State University.