Mandy Zi

Mandy Zi serves as the Head of Digital Marketing at Under Armour since September 2021, overseeing a digital team focused on consumer engagement through various channels, including media, social, and CRM, while also managing marketing technologies and data analytics. Prior experience includes the role of Membership Director at Nike from November 2018 to August 2021, where Mandy developed omni-channel membership strategies for NIKEPLUS, and a position as Digital & CRM at Rémy Cointreau from November 2015 to November 2018. Additional roles include Loyalty & 1-1 Marketing Manager at Royal Caribbean Cruises Ltd. and Associate Account Director at ICLP, specializing in CRM and loyalty marketing for multinational brands. Mandy holds a Bachelor's degree in Communications from Tongji University and a Master's degree in International Communications from Communication University of China, complemented by an exchange program at USI Università della Svizzera italiana.