Bethany Johnson

Bethany Johnson currently serves as the Head of Growth Marketing at Under Your Skin and is the Founder & Principal of Cultivate + Convert Consulting, specializing in strategy for emerging lifestyle brands. Prior experience includes a role as the Head of Global Digital & Integrated Communications at OPI within the Wella Company, where leadership was provided in digital technology and integrated communications. At L'Oréal, Bethany held multiple positions, including Director of Global Digital Innovation & Experience, driving digital innovation for brands like Redken and Matrix across global markets. Earlier career roles include positions at The Kraft Heinz Company, PureRED Integrated Marketing, and Alltech, with a focus on eCommerce, marketing strategy, and brand management. Bethany holds an MBA in Marketing from the University of Louisville and a Bachelor's degree in Business Administration from Georgetown College.