Kristen Mitchell

Kristen Mitchell serves as the VP of Marketing at Underdog Fantasy, overseeing a marketing budget of over $100 million annually and leading initiatives in digital marketing, TV media planning, and user acquisition. Previously, Kristen held the position of VP of Growth at Function of Beauty, where a 10%+ improvement in LTV: CAC ratio was achieved through innovative acquisition testing. As VP of Growth & Digital Marketing at Max-Bone, Kristen focused on optimizing paid media spend and enhancing retention strategies. Kristen's extensive experience includes leadership roles at Saks Fifth Avenue, Bloomingdale's, and Avon, where significant achievements in digital marketing and customer acquisition were realized. Kristen holds an MBA in Marketing and Finance from Northwestern University's Kellogg School of Management and a Bachelor of Science in Chemical Engineering from the University of Virginia.