Jeff Hardy

Previous Company: G2 Ventures

Jeff Hardy is the current COO at Underground Cellar. Prior to that, they were with Lyte, Trove, i-5O, Instawork, Persona, Rhino, Lakehouse Ventures, Bling Capital, and G2 Ventures.

Jeff Hardy graduated from NYU Stern School of Business with a B.S. in Finance and Management.

They are on a team with Jennifer Shoemaker - VP, Special Projects & Analysis, Nelly Perchatkin - Chief of Staff, and Kelsey Mackendorf - Head of Customer Experience. Jeff Hardy reports to Jeffrey Shaw, Founder & CEO. and Tyler Garvin - VP, Operations reports to Jeff Hardy.

Location

Oakland, United States

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Underground Cellar

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Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. Underground Cellar provides a unique and exciting experience that gives wine buyers great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.


Employees

11-50

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