Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. Underground Cellar provides a unique and exciting experience that gives wine buyers great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

Beer, Wine & Spirits

Underground Cellar

Jeffrey Shaw

Josh Kirchhoff, MBA, CS, CSW

Jennifer Shoemaker, PMP, CPXP, WSET II

Clare Apps WSET Advanced

Byron Burgess Jr.

Rob Ord

Jacob Greenberg

Nelly Perchatkin

Jill Watson

Jennifer Shoemaker

Kelsey Mackendorf

Jeff Hardy

The founding engineer at Coactive AI, Senior Software Engineer at FreemarketsAI, Vice President of Engineering at Stockwell, and Lead Front End Developer at Advinans all came together to create Underground Cellar. They are all educated from Purdue University, Electrical Engineering; KTH Royal Institute of Technology, System Control and Robotics; NYU Stern School of Business, Finance and Management; and the University of Arizona Honors College, Entrepreneurship, Marketing, Honors. They also have experience in startups as an investor or advisor including GoodTrust, Lyte, Trove, i-5O, and IDCreator.

Leadership Team

CEO and Executive Team

Founding Team

Leadership Team

About

Team members

Other teams at Underground Cellar

CEO and Executive Team

Founding Team