Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. Underground Cellar provides a unique and exciting experience that gives wine buyers great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

Beer, Wine & Spirits

Underground Cellar

Jeffrey Shaw

Josh Kirchhoff, MBA, CS, CSW

Jennifer Shoemaker, PMP, CPXP, WSET II

Clare Apps WSET Advanced

Byron Burgess Jr.

Rob Ord

Jacob Greenberg

Nelly Perchatkin

Jill Watson

Jennifer Shoemaker

Kelsey Mackendorf

Jeff Hardy

The Operations and Strategy team at Underground Cellar is responsible for optimizing internal processes and driving strategic initiatives to enhance operational efficiency. This team collaborates closely with various departments to analyze market trends, manage special projects, and develop data-driven strategies that support the company's growth objectives and improve the customer experience. By leveraging analytics and innovative problem-solving, they ensure the seamless execution of the company's unique wine-buying model.

Operations and Strategy

Customer Experience Team

Leadership Team

Operations and Strategy

About

Team members

Other teams at Underground Cellar

Customer Experience Team

Leadership Team