Lauren Boyer

Lauren Boyer is the Chief Executive Officer of Underscore, and she has championed Underscore into a solutions-based media company, exhibits many admirable qualities of leadership, and challenges every one of her employees to do the strongest work they can.

She has been the recipient of multiple awards for entrepreneurialism and leadership, is on the board of Entrepreneurs Organization (EO), an active KPMG/University of Michigan QuantumShift Fellow, and has been recognized as one of the top 50 female entrepreneurs by Inc. Magazine. She earned her AA in Industrial Design from the Art Institute of Philadelphia and has also attended the State University of New York, New Paltz. She actively mentors budding and established entrepreneurs and encourages an environment of continuous learning and innovation at Underscore.

Lauren’s career in digital and media began in the 90’s, just as digital became a viable marketing channel. An early pioneer, she launched the first ever digital media campaign for SmithKline Beecham, helped develop the first website for Medicare Supplement and Replacement Insurance for Independence Blue Cross, and developed a methodology for a $100MM private publisher to create digital revenue streams incrementally and without cannibalization of the printed base portfolio. Lauren’s focus on ROI and passion for finding the critical details that transform campaigns from good to great include developing a grand scale multivariate test framework using fractional factorial analysis for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for predicting ROI prior to media investment.