Darko Draskovic Ydremark

Darko Draskovic Ydremark is an accomplished business leader currently serving as the Chief Commercial Officer at Djerf Avenue since October 2023. Additionally, Darko holds the position of Angel Investor at GLAS Scandinavia AB and Understatement Underwear, both recognized brands in the eyewear and underwear sectors, respectively. Darko's previous experience includes serving as an Associate Partner at McKinsey & Company, where strategic advice was provided to consumer-facing companies, and co-founding privyet, Russia’s largest marketplace for personalized celebrity videos. Darko has also held leadership roles at Parfym.se, a major Nordic beauty e-commerce platform, and as a Board Member at TWILFIT. Darko's early career included positions at McKinsey & Company, Accenture, and Ernst & Young, complemented by robust educational qualifications from Uppsala University, the London School of Economics, and Berghs School of Communication, with ongoing studies in psychotherapy at Bergströms.