Jenny Wu

Jenny leads the product management, design and user research functions for Understood. She brings a user-centric and entrepreneurial perspective after a decade of building innovative consumer products. She joined Understood from ClassPass, the fitness technology startup, where she led the launch of a new live-streamed, wearable-enabled fitness video product. She also advises consumer startups on building next-gen product experiences by applying a deeply empathetic approach to understand and influence user behavior. She holds an MBA and MA from The University of Pennsylvania, the Wharton School and Lauder Institute.