Colleen Cassidy

Colleen Cassidy is an experienced Principal Product Manager at Undivided, focusing on developing tools for families raising children with disabilities since August 2019. Prior to this role, Colleen served as a Senior Product Manager at Friendbuy, where responsibilities included leading the design of features for a referral marketing platform and collaborating with notable brands. Colleen's earlier positions include Product Manager at Tillster, Inc., where agile development of mobile apps was prioritized, and Mobile Product Manager at Outlook Amusements, overseeing the launch of a mobile app for entertainment services. Colleen has also held product management roles at American Express and NYU Langone Medical Center, demonstrating expertise in agile methodologies and user experience. An early career included roles as a Web Producer at Maritz and Project Coordinator at Maxvantage, along with experience in small business marketing. Colleen holds a B.S. in Marketing from Penn State University.