Laura Paterson

Laura Paterson is the Head of Data & Analytics at UNICEF UK. Laura is also the Founder of Customer First Marketing Ltd, where Laura focuses on putting the customer at the forefront of businesses. Laura has a background in driving business change towards digital-focused organizations, increasing subscription numbers, and managing relationships with data warehouse providers. With a degree in Modern Drama and Film and TV from Brunel University London, Laura is dedicated to creating positive working environments and relationships through their blog and work experience.