Luke Dyer

Luke Dyer has a diverse work experience in the field of fundraising and marketing. Luke has worked for various organizations including UNICEF UK, Luke Dyer Consulting Ltd, and HOME Fundraising Ltd.

At UNICEF UK, Luke held the position of Head of Growth, where they were responsible for leading the delivery of the organization's Brand Marketing campaign. Prior to this, they were the Senior Marketing Manager, leading the successful Direct Response Television (DRTV) program.

Before joining UNICEF UK, Luke worked as the Direct Marketing Manager (Acquisition), overseeing the strategy and implementation of the DRTV program. Luke also managed other fundraising channels such as Face-to-Face, Telephone, Reactivation, and Payroll Giving.

Luke's experience also includes the role of National In-House Face-to-Face Manager at UNICEF UK, where they led the growth and performance of a face-to-face fundraising operation across different locations. Luke achieved significant growth in donor recruitment during their tenure.

Prior to their work at UNICEF UK, Luke served as the Quality and Engagement Officer, leading the training, engagement, and quality program for fundraisers across multiple campaigns. Luke implemented a quality strategy and introduced a new training program that received outstanding ratings.

Apart from their work at UNICEF UK, Luke is the founder of Luke Dyer Consulting Ltd, where they currently serve as an Individual Giving Consultant. In this role, they support the development of Individual Giving for the International Federation of the Red Cross in various countries. Luke provides consultancy support and helps in creating financial forecasts and investment proposals for new Individual Giving programs.

Luke's earlier experience includes working as the Fundraising Manager at HOME Fundraising Ltd, where they led the largest regional operation and achieved record growth in donor acquisition.

Overall, Luke Dyer has a proven track record of success in fundraising and marketing, with a focus on driving growth, implementing effective strategies, and delivering results.

Luke Dyer has a Bachelor of Arts degree in English Literature and Philosophy from The University of Manchester, which they obtained from 2005 to 2008. In 2022, they completed a Marketing Week Mini MBA with Mark Ritson, specializing in Marketing. In 2023, Luke pursued another Mini MBA with Mark Ritson, this time focusing on Brand Management. Additionally, they obtained certifications in TV Masters from Thinkbox in July 2021 and Fundamentals of Digital Marketing from Google Digital Garage in June 2021.