Aditi Chhabra

Aditi Chhabra is an Associate Manager in Data Science - Product Analytics at Unichem Pharmaceuticals USA, Inc., where analytical expertise has led to successful product launch strategies and improved demand forecasting. In the role at Omnicom Media Group, significant contributions included enhancing customer retention and user lifetime value through detailed customer journey mapping and segmentation. Previous experience at dentsu international involved advanced analytics, customer segmentation, experimental design, and dashboard development for strategic decision-making. Aditi's background in various data-centric roles includes implementing recommender systems at Cracker Barrel, database creation at Allbirds, and predictive modeling at Grant Thornton Bharat LLP. Aditi is currently pursuing a Master of Science in Data Science & Information Technology from Westcliff University.