Asit Goel

Asit Goel has a diverse work experience spanning across various industries and roles. Asit is currently serving as the Vice President of Marketing at UniFirst Corporation since 2021. Prior to that, they founded and served as the CEO of SammyOps, a b2b SaaS platform for fleet and equipment owners in the construction and industrial space, from 2019 to 2021.

From 2016 to 2019, Goel worked as the SVP of Marketing & Communications at United Site Services, where they successfully built a high-performing marketing team and revitalized the company's digital presence. Before that, they held the position of Director of Strategic Marketing at United Rentals from 2011 to 2016, where they led a marketing team to drive revenue growth and market share gains through innovative lead generation initiatives.

In 2009, Goel served as the CMO of MuzeConnects.com, an e-commerce startup focused on consumer lifestyle apparel. During their tenure, they optimized the company's website, increased traffic, and implemented content-driven marketing strategies using social media and celebrity endorsements.

Asit also co-founded and served as the Director of Optimal Strategix, a marketing strategy and consumer insights firm, from 2005 to 2009. Goel led client engagements across the US, Europe, and Asia for Fortune 500 clients, providing marketing consultancy services.

Earlier in their career, they worked at R J Reynolds Tobacco as a Senior Marketing Manager, managing a billion-dollar brand portfolio and leading the commercialization of new technologies. Prior to that, they held the role of Marketing Manager at Kellogg Company and Brand Manager at Nestle, where they set up a new business division and successfully launched the Nestle Pure Life brand.

Overall, Asit Goel's work experience showcases their expertise in marketing, strategic planning, team leadership, and driving business growth across various industries.

Asit Goel completed their Executive Education in Leadership at Harvard Business School in 2013. Asit also obtained a Master's degree in International Marketing from Thunderbird School of Global Management. Furthermore, they earned an MBA in Marketing from the Faculty of Management Studies - University of Delhi. In their earlier years, Asit Goel pursued their undergraduate studies in Mechanical Engineering at the Indian Institute of Technology (Banaras Hindu University) in Varanasi.