Katie Fitzmaurice

Katie Fitzmaurice has extensive experience in marketing and consumer engagement, primarily within the beauty and wellbeing sector. At Unilever from January 2021 to January 2025, Katie held various leadership roles, including Head of Marketing & Engagement for Vaseline US and Head of Social, Content, & Campaigns for the Masstige Haircare Portfolio. Prior experience at L'Oreal includes roles as Global Digital Marketing Manager for Maybelline New York and Assistant Manager for Global Digital Marketing, where Katie specialized in influencer marketing and e-commerce. Earlier positions at L'Oreal USA involved managing global omni-channel campaigns and event planning. Katie began her career at The Windsor Group LLC as an Account Manager and M. Shanken Communications as a Marketing and Sales Intern. Katie holds a Bachelor's degree in Communication Studies with a focus on Public Relations from James Madison University.