Soumya Donkada

Soumya Donkada has over a decade of experience in the beauty and personal care industry, currently serving as Head of Media, Digital, and E-Commerce for Beauty & Well-being at Unilever since October 2010. In this role, Soumya leads digital transformation and manages a $200M media budget, successfully achieving over a 50% increase in ROI through AI-driven media strategies. Prior positions include Director and General Manager of US E-Commerce and Performance Media, where Soumya increased e-commerce sales by 1150%, and roles focused on innovation and strategy for iconic brands, including a co-founding venture for community-curated personal care products. Soumya's earlier experience includes a Brand Manager role at ITC Limited. Educational credentials include an MBA from the Indian Institute of Technology, Bombay, along with advanced studies at prestigious institutions such as MIT and Wharton.